Explore insights and strategies focused on understanding and reaching your target audience. This category dives into audience segmentation, behaviour, and engagement, providing actionable tips for effective advertising and marketing.
Nike’s Target Market My In-depth Analysis For Marketers Quick summary: Nike’s target market is diverse and age-inclusive. They are focusing on individuals across all life stages. Their marketing strategy is age-agnostic, targeting not just the youth but also adults and older individuals who are keen on staying active. By offering products for children starting out […]
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What Is a Buyer Persona? My Digital Marketing Breakdown I cannot stress enough how important it is for a business to create buyer personas for their services or products. Not only this, but I’m a big advocate for updating these at least every year. Depending on your industry, this may even need to happen quarterly.
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