Link Building Specialist

Link building specialist



Link Building Specialist: Don’t Hire a Cowboy! Look For These Skills.

Hello again! We’re ready to dive into another crucial topic in the digital marketing world – link building

If you’ve been following my blogs, you know I’m all about sharing my experiences and insights to help you navigate the often complex landscape of online marketing.

We’ll explore what a link building specialist does, how to find a good one, and the importance of a tailored link building strategy. We’ll also delve into the balance between quantity and quality of links and the risks of black hat link building.

I believe that by sharing this knowledge, we can collectively improve the quality of link building in our industry and ensure that businesses get the most out of their SEO efforts. My mission is to help raise the industry standards in digital marketing.

So, whether you’re new to the concept of link building or looking to up your game, this blog is for you. Let’s get started, shall we?

PS. I am also a link building specialist, and this blog is to showcase my experience above other link builders. If you are interested in getting a high quality link builder please feel free to book in a strategy call with me!

What Is a Link Building Specialist?

As a digital marketing specialist, I’ve spent a good chunk of my career focusing on link building. So, what is a link building specialist? 

Well, in the most simple way possible; it’s someone who dedicates their time to creating technical strategies that will increase the number of high-quality inbound links to your website. 

The aim? To boost the website’s search engine rankings and drive more traffic. It’s a crucial part of any SEO strategy and can make a significant difference to your site’s visibility.

With the world of AI increasing, I believe the future of link building will be bright. To understand sites and articles that are high quality, links are vital in indicating to Google what content users find helpful.

Here's some stats showing what a link building specialists can do for you:

3.8x more backlinks are found on average in the page ranking #1.

Search Logistics

3.5x more links are built by experienced link builders compared to beginners.

Authority Hacker

36% of businesses opt to hire external link building specialists.


The Digital xx

How To Find High Quality Link Building Specialists

Finding a top-notch link building specialist isn’t always easy. It requires a bit of homework and a clear understanding of your industry’s needs. 

Look for specialists who have a proven track record in your industry and can demonstrate their ability to create high-quality content and promote it effectively. Results are honestly the most important area to link building. 

Does their strategy make sense? If you need to explain it over and over then most likely they are tapping into black hat areas. I’ll cover more on this later on down the blog. 

Now, you can find high quality link builders through a multitude of platforms. Here is a list of my favourites:

Facebook Groups 

Some platforms are going to provide higher quality link builders than over. For example, LinkedIn, Upwork and Facebook groups will be where the best link building specialists are. 

Start with these and if you can’t find someone under your budget, move to the other platforms. 

you can hire link building specialist from upwork - photo of team of link building experts

What Skills Should You Look For In Specialist Link Builders?

If I was looking for a link builder to join my team, then there are a few key skills I would always look out for. The most important thing I look for would be their strategy. 

Are they good researchers who can find link opportunities in your market? One crucial aspect of link building is finding prospects and opportunities in topic gaps in your industry. If they can display skills or strategies around this, it’s a massive plus. 

How do they land links? Are they creating links through outreach, social media, guest bloggers etc. All of these strategies would make me consider whether or not I would hire them. 

The strategy we choose is technical outreach, which actually results in getting your existing websites who are linking to an existing high domain article, to swap out their link with your new link on the same topic. 

This triggers the algorithm to see your content as more valuable than the existing high domain article, and of course take a vital backlink from your competition to push you up in the rankings over them.

Here’s a list of key skills to look for:







SEO Knowledge




Avoid Anyone Who Is Offering You a List Of Paid Links

Here’s a word of advice from someone who’s been in the game for a while: steer clear of anyone offering you a list of paid links. They can do more harm than good to your SEO efforts and are a big no-no according to Google’s guidelines

If someone calling themselves a ‘link building specialist’ sends you a list of 1000s of websites where you can just buy a link, then let’s be real… This is not being a specialist in any way. This is buying links, and anyone can do this. 

If that’s the avenue you want to take, you’re better off hiring an admin to just collect a list of websites and send them a message asking to buy links. Do this at your own risk, and I don’t recommend this at all 😆. 

A high-quality link building specialist will focus on creating and promoting top-notch content to attract organic links that are free. There are so many ways to land free links if you take a technical and specialist approach.

Shady man selling backlinks - blackhat seo techniques

Avoid Anyone Who Is Willing To Charge You Hourly Rates

Link building is a long-term strategy, and it requires consistent effort over time. So, if someone is offering to charge you hourly rates, it’s a red flag. 

To be honest, it’s just a risk for you. It could work out, but most of you might spend $1000’s and end up with only a few links to your site. Whether they are high quality, that’s a different story. 

The true value of their work isn’t reflected in the hours they put in. Instead, look for specialists who charge based on the results they deliver. 

I make sure that we provide risk free link building. This means you only pay once the link has been landed and live on the site. This way you get peace of mind knowing you are only paying for a service that is guaranteed results.

Link Building Is Very Technical,, It Can Affect Your Site Positively Or Negatively

Link building is a technical process, and it requires a deep understanding of SEO and how search engines work. A good link building specialist will use white hat techniques that comply with search engine guidelines. This way, they’ll positively impact your site’s rankings, rather than harming them.

One key metric we take is to land links from sites with above 1k monthly organic users. This way we know that Google is happy with this site, it’s getting users and traffic and of course it hasn’t taken a penalty in the past. 

Domain rating shouldn’t be your biggest factor. You can get sites with DR of above 70 and still have 0 monthly users. That’s most likely because they’ve been caught up in link schemes and received a penalty.

Make sure your link building specialist can create a natural link profile

Natural link profiles are so important. You don’t want all of your links going to 1 single page, and you certainly don’t want them going to all of your sales pages either. 

Your link builder should create links to multiple pages to your site to create the most natural looking profile. I always start with 10+ high link articles then funnel the link juice through to other pages and sales pages. 

This is called tiered link building, and is an important factor especially when it comes to technical SEO

I also make sure I am building high quality links to your homepage through PR. This is very important as the homepage will pass authority to all of your other pages.

website natural link profile

Here’s a List Of Qualifying Questions To Ask Your Link Builder

When you’re hiring a link building specialist, don’t be afraid to ask questions. Ask about their experience in your industry, their link building strategy, and how they measure success.

Think about it, anyone who is good at what they do will want to show off their hard work. Ask them to show results of the links that they are landing and even how they are landing them.

Usually someone who is a technical specialist, they will be happy to share because their strategy is so advanced it can’t be replicated.

This will help you assess their skills and suitability for your project. Remember, you’re investing in your site’s future, so it’s worth taking the time to find the right person for the job.

Here’s a few questions you should ask your link builder:

Do you pay for links?
How many links can you build in a month?
How do you ensure the links you build are high quality?
How do you handle link building in a competitive market?
How do you measure the success of your link building efforts?

Link Building Strategies Should Be Unique & Tailored To Each Website

In my years of experience in the digital marketing world, I’ve come to realise that no two businesses are the same. Each has its unique set of challenges, goals, and audience. That’s why I firmly believe that link building strategies should be customised to each website.

A one-size-fits-all approach just doesn’t cut it. It’s crucial to find a link building specialist who takes the time to understand your business, your industry, and your audience, and then crafts a strategy that aligns with these unique aspects.

Think about it right, your industry might be more or less competitive. This requires a more technical and advanced strategy to get you results. The same applies for those in less competitive industries. 

This is exactly where technical research comes in to be able to find the best link areas for fastest and most permanent results.

link building specialists understanding each businesses uniquely

The Balance Between Quantity and Quality of Links

Now, let’s talk about the balance between quantity and quality of links. It’s easy to get caught up in the numbers game, thinking that the more links, the better. But in my experience, it’s not just about racking up as many links as possible. 

The quality of the links matters too. Getting links from reputable, high-authority websites is far more beneficial than having a ton of links from low-quality sites. 

So, when you’re evaluating a link building specialist, make sure they understand the importance of this balance and have strategies in place to achieve it. 

Both quality and quantity are vital, but if you have a large number of quality links… That’s the sweet spot you want to be.

The Risks of Black Hat Link Building

I’ve seen it happen too many times – businesses getting tempted by black hat link building techniques. These are tactics that try to game the system, like buying links or using spammy practices. 

They might offer quick results, but trust me, they’re not worth it. They can lead to penalties from search engines, damage your reputation, and even get your site banned. 

As someone who’s been in the industry for a while, I can’t stress enough the importance of sticking to white hat methods. 

They might take longer to show results, but they’re sustainable and won’t put your site at risk. So, if a link building specialist suggests any black hat techniques, it’s a clear red flag.

You will get much more permanent results. I actually took over one of my clients who was using a black hat SEO person. Their traffic was up one month, down the next. It was never consistent. 

After we took over and remove some nasty links and built some white hat ones, their traffic increase by 30% and they move to #1 position for all of their sales pages. This has lasted over 2 years and still, they are in the same positions.


Navigating the world of link building can be a bit of a minefield, but with the right knowledge and guidance, it can be a game-changer for your website’s visibility and traffic. Remember, a good link building specialist is worth their weight in gold. 

They’ll understand your business, create a tailored strategy, and focus on the quality of links, not just the quantity.

Steer clear of anyone offering quick fixes or black hat techniques. These might seem tempting, but they can do more harm than good in the long run. Instead, opt for a specialist who uses white hat methods and understands the importance of high-quality, relevant content.

Link building is a long-term strategy, but with patience, consistency, and the right approach, it can yield significant results. So, take your time, ask the right questions, and make sure you find a link building specialist who’s the right fit for your business. After all, your website’s success is worth it.

Please share your thoughts in the comments below, and of course if you want me to build you white hat links then feel free to book a consultation in. 


About The Author

George Panayides is a digital marketing specialist, focusing on SEO, Google ads, Social media marketing, website development and link building. He’s looking to help other freelancers or business owners become a master in their industry and move towards a better, more successful future.

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