Tiered link building



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George Panayides

Digital Marketing Specialist

Tiered Link Building

My New-Gen Version To Pass Link Juice

Today, we’re going to delve into a topic that’s crucial for anyone serious about improving their website’s SEO – tiered link building.

I know, it might sound a bit technical, but trust me, it’s a concept well worth understanding. Why? Because it’s a strategy that can significantly enhance your website’s visibility on search engines. And in today’s digital age, who doesn’t want that?

Now, I will state that this is my version of tiered link building and it’s been adapted a bit from the usual style of tiered link building other specialists do. 

So, I’ve put together this article that is going to break down my tiered link building and provide you with practical steps to implement it. This is based on my experience doing it and how it’s helped me grow my SEO and my clients

Whether you’re a business owner looking to boost your online presence, or an SEO enthusiast eager to learn more, this post is for you. Tiered link building can seriously improve your search engine results. 

Why am I sharing this with you? Well, I want you to ultimately understand what good link building is vs what bad link building is. This way you can choose to opt for high quality link building that will provide long term permanent results. 

Let’s dive in and uncover the potential of tiered link building together.

What Is Tiered Link Building?

Tiered link building is a strategic approach to SEO where backlinks are created not only to your website to pass on link juice through to your important sales pages and finally carry the link from multiple other sites linking to a site you attained a backlink from. 

This creates a hierarchy of links, hence the term ‘tiered’. Essentially, it’s a spider web of links coming from multiple sites through to a website or page which then links through to your page, and finally to your sales pages. 

It sounds super confusing, so let me put it a little more simply. 

Breakdown of tiers:

Tier 3

There is a web page that has 15 backlinks coming from quality sites external websites.

Tier 2

This webpage has 3 outbound links and one of those goes to your web page.

Tier 1

Your webpage has 4-5 internal links going through to your most important pages.

The Digital xx

Tier 3 links are not linking direct to you, instead they are linking to the page that is linking to you

When it comes to tier 3 links, they are not going to directly be linking to you. However, they are linking to the website who is linking to you. This means they are passing their juice through to that web page, which is passing a small % of the tier 3 links juice through to your page. 

It’s imperative to make sure that tier 3 links are not spammy. If you have a web page that has 200+ links to it that look like spam, they will be passing that spam through to your website. 

Use tools like Ahrefs to double check the tier 3 links that are linking to a webpage you want to get linked by to ensure you are not wasting time with dodgy spam links. 

Tier 2 links are linking directly to your webpage

Tier 2 links are more important than tier 3 links because they directly link to your web page. This means they are going to be passing a large amount of link juice from their website and their webpage through to your page. 

Again, like tier 3 links it’s very important to make sure that the webpage and website that is directly linking to you is high quality. Ideally, you want to be getting links from pages that have traffic and are ranking in prominent positions. This is a sign of a good link

If the webpage of a tier 2 link has multiple outbound links, the juice is going to be spread across all of the outbound links. The tier 3 links will factor into how much link juice the webpage will pass through to you. 

Tier 1 links are your important links funnelling through the link juice to your important pages

Finally, after you have attained the link juice of tier 3 and tier 2, you are ready to pass that through to your important pages to boost their rankings. This is what I call tier 1 links and they are always internal links. 

For example, if you have an article that has 50 high quality links to your page, you will create tier 1 links to funnel that juice through to other important pages or your sales pages in natural ways that help the user. 

As you can see by the structure, your tier 1 links are going to be carrying the weight of the tier 2 and tier 3 links. The way this works is through making sure your tier 2 and 3 links are high quality to pass through to your other pages.

So, Why Is This Important For Your Link Building?

Well, the primary benefit of this strategy is that it amplifies the SEO value of your top-tier backlinks. Like I mentioned above, it passed quality link juice through to your website. 

I think that this strategy also makes your content last longer in #1,2,3 positions. We’ve had evergreen content with super high quality links that have lasted over 16 months in the number 1 spot without any update of the content. 

Back in the day, people would actually build links to the web pages they are getting linked from. However, this has really been phased out a bit since there was so much spam and black hat techniques around it. 

For businesses, this strategy can significantly improve your website’s search engine rankings. It helps in distributing link equity throughout your site, making your SEO efforts more effective

When you do this strategy right, you can give your website a significant boost in the search engine rankings. It’s a strategy worth considering for any business serious about improving their online visibility.

links increasing a websites visibility

How Did Tiered Link Building Start, And What Is New About It Now?

The concept of tiered link building has its roots in the early days of SEO, when search engines’ algorithms were less sophisticated and it was easier to manipulate search rankings through aggressive link building tactics.

In the beginning, the focus was primarily on building as many backlinks as possible, regardless of their quality. However, as search engines evolved and started penalising websites for spammy or low-quality links, SEO professionals had to adapt their strategies.

This led to the development of tiered link building, and where I developed my strategy to focus more on the quality of links coming from web pages at all tiers. Rather than actually building links to the sites that link to me, instead I use the power of AI tools to crawl existing links to their page and avoid spam links. 

This strategy has allowed me to continue building a large volume of backlinks while maintaining the level of quality and protecting my websites from potential penalties. It’s important to aim to avoid getting those spam links at tier 3, even if your tier 2 link looks great.

Still, In 2023 This Is a Very Effective Link Building Strategy

Still now, in 2023, tiered link building remains a highly effective strategy for me in enhancing me and my clients website’s SEO. However, like bonnie and clyde, it cannot work without content writing and blog creation. 

The structure that exists right now is high quality of content with high quality of links. If you look at the first 10 results on the homepage, you will notice a correlation of the higher the position the more links the page will have. It’s still in the top 10 ranking factors.

Usually when you audit this link profile you will quickly see that at least 20% of these links are coming from ultra high authority sites, talking about the same topic, with tier 3 links that are of equal quality. This way, the juice is shared across multiple high authority sites.  

As someone who’s been in the digital marketing field for years, I can tell you that many link building experts will still be using this method as well. Why? Because it works. A great example of a good link builder is Julian Goldie, who uses similar methods to this as well.

links are still a ranking factor in 2023 as shown by first results on google

The Theory Behind Tiered Link Building

Ok so let’s address the logical side of this. The technical theory behind tiered link building is rooted in the concept of “link juice” or “link equity” in SEO. This refers to the value or authority that a backlink passes from one page to another.

In my tiered link building strategy, you’re not just focusing on building direct backlinks to your website, you are only building links from websites that have a strong tier 3 and tier 2 link profile, and passing it through as tier 1 links to your sales page.

For a more lengthy practice, you could even create articles around the topic of the site you are getting links from, then link those articles to that site to try and build up the authority of that page. However, this is time consuming and unless your site already carries high authority it might not be worth it. 

Also, it’s important to note that the quality of backlinks at all tiers matters. High-quality links are more effective at passing link juice, and low-quality or spammy links can harm your site’s SEO. 

Therefore, to make this tiered link building strategy successful it requires careful research to ensure you are not getting link juice passed from spammy sites. Examples of good links are those with links from other high quality websites. 

How To Set Up Tiered Link Building For SEO

Setting up a tiered link building strategy for SEO involves a few key steps:

Create your important sales pages or article pages

These are the pages on your website that you want to rank higher on search engines. They could be product pages, blog posts, or any other important pages.For example, mine is my service page – tdxx Digital Marketing. You need to have high quality content on these that is relevant to the articles you will pass tier 1 links from. 

Begin content creation on topics with high link prospect opportunity

Create your content on topics that already have great link building opportunities and prospects, or create your content around topics that have excellent link gaps. For example, content like reviews, studies or statistics, news or updates and other areas. 

Start your white hat link building through outreach, social media or other avenues

I honestly have the most success with outreach. The strategy involves creating a list of around 1000-2500 link prospects that have been filtered and scraped based on their domain authority, traffic and tier 3 link profile.

Before you land the link, double check the websites link profile

Once you start building links back to your page, run the website profile through a tool like Ahrefs and view their link profile. The more spammy it seems, it’s best to avoid this link all together. Quality over quantity.

Build your internal link structure and funnel traffic and juice through

Now your links are landing, it’s time to create your internal link structure. You can use tools like link whisper or AI to automate this and ensure your older articles are now linking to your new articles and sales pages. This will pass the authority through.

How I Gained Traffic To My Sales Pages Using Tiered Link Building

Here I will share with you some of the most recent results I’ve got from tiered link building and using this strategy with my clients.

seo results in marketing industry from tiered link building
seo results in medical industry from tiered link building
seo results increase in travel industry from tiered link building


Well there we have it. That’s everything I have to share about tiered link building. 

We’ve journeyed through the ins and outs of my tiered link building strategy and shown that when done right it can significantly boost your website’s SEO. 

Remember, it’s all about quality, not just quantity. Building a diverse, natural-looking link profile is key. As always, I’m here to help guide you through the ever-evolving world of digital marketing. If you have any questions or need further clarification, don’t hesitate to reach out. 

Remember, in the world of SEO, every little bit helps, and a well-planned tiered link building strategy could be just the ticket to improving your online visibility. 

Share your comments and thoughts below, and don’t hesitate to share any of your results as well. 

Until next time, keep building.


About The Author

George Panayides is a digital marketing specialist, focusing on SEO, Google ads, Social media marketing, website development and link building. He’s looking to help other freelancers or business owners become a master in their industry and move towards a better, more successful future.

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Hey, it's George. I'm giving away my marketing secrets (because apparently, I'm just that nice 🙄). You can thank me by linking to my content ha ha.

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